Bras have been integral to women's wardrobes for centuries. However, the bra industry has seen a significant evolution in recent years, with more and more women choosing comfort and natural shapes over traditional structure and support. The battle between wired and wireless bras is in the spotlight of this evolution. If you're still hooked on your wired bras, this blog is for you. It might be time to say goodbye to wired bras and welcome the age of wireless bras.

Wired Bras: The Aging Classic

Wired bras have been a staple for women for a long time. They are designed with a thin semi-circular wire under the breasts, providing shape and structure. But is that what you need?

Shape, Support, But At What Cost?

Wired bras are renowned for lifting and giving your breasts a well-defined shape, which is especially beneficial for larger busts. Despite the supposed shaping and support wired bras offer, 75% of women find them uncomfortable, leading to skin irritation and redness, according to a recent survey. The rigid underwire often restricts movement, making the bra feel suffocating.

Variety, But Is It Worth It?

Wired bras come in many styles – plunge, balconette, full-cup, demi-cup, and more. However, their major downfall is the underwire, which can poke out and cause discomfort with extended wear or after several washes.

Wireless Bras: The New Age Revolution

Wireless bras, where comfort meets style. These bras provide all the benefits of a traditional bra minus the restrictive discomfort of the underwire.

Comfort Reigns Supreme

68% of women aged between 18 to 35 prefer wireless bras due to their superior comfort. The 'barely there' feeling is perfect for lounging, sleeping, or everyday wear.

A Smooth Transition

Wireless bras offer a seamless design that gives a smooth appearance under your clothes, making them ideal for T-shirts and snug outfits.

Natural over Artificial

Wireless bras allow your breasts to sit naturally, unlike wired bras' artificially lifted and shaped appearance. While they may not provide the same level of lift as wired bras, the comfort and freedom they offer is unmatched.

Making the Right Choice

Here’s a comparison to provide you with clarity:

Wired or wireless - which should you choose?

Wireless bras are the way to go if you want ultimate comfort and prefer a more natural look. But a wired bra could be your perfect companion if you prioritise shape and structure over everything else.

Choosing the right bra depends primarily on your body type, comfort level, and personal preferences. Therefore, it's crucial to explore different styles, materials, and brands to find the bra that’s right for you.

The days of sacrificing comfort for shape are long gone. It's time to bid farewell to the wired bras that have severely overstayed their welcome. The discomfort, the potential for skin irritation, and the hyper-restrictive movement – it's time to leave it all behind.

Embrace the comfort, natural shape, and freedom that wireless bras offer. You deserve a bra that supports not just your bust but also your comfort, your mood and your lifestyle.

Remember, proper care and regular replacement are crucial whether you choose wired or wireless bras. An alarming 80% of women don't replace their bras as often as they should (every six to eight months), which could compromise the bra's fit and support.

It's time to prioritise yourself and choose a bra that is perfect for you – a bra that you forget you're wearing. Feel naked. Stay protected. With Tailor & Circus.